Few companies have more of a hold on the laundry and household cleaning industry more then proctor and 
gamble, But who else can you look for when you are thinking of saving money on paper towel?
According to Procter and Gamble (P&G), the makers of Bounty their biggest biggest rival is Brawny. Brawny Paper Towels are manufactured by Georgia-Pacific paper and Pulp Company.
The Procter & Gamble Co. says rival Brawny paper towels have picked up some of Bounty’s design. P&G says a version of Brawny that hit retail shelves copies the bowtie emblem of Bounty ExtraSoft, a Bounty brand that calls itself “the quicker picker-upper.” P&G says its ExtraSoft line has added to Bounty’s U.S. market leadership and that Georgia-Pacific was “apparently threatened” by its success. The suit asks for an injunction and unspecified damages.
Georgia Pacific appears to have made as much if not more money in lawsuits over the past few settlements than product sales. They currently are suing Proctor and Gamble for the second time. The first lawsuit Georgia Pacific won, and Proctor and Gamble hardly even fought back, admitting to their false advertisement accusations. Now, they are in their second lawsuit battle, and appear to have a bit more fight in them than the last time. The lawsuit: pattern copyright infringement. Such lawsuits are common between consumer products competitors. Proctor and Gamble, as we all know the maker of Bounty, is a huge company. They have numerous successful products and conduct a large slice of the market. Such small company battles hypes the product as a result, it has a direct effect on the sale of product